airouter.in
Live
Live APIs
Available for new projectsWeb development, AI automation & SEO
We design & builddigital productsthat move brands forward.
Approot is a freelance product studio for marketing and product teams. We build Next.js websites, mobile apps, SEO landing pages, and Slack, WhatsApp, and email automation that converts.
10+
Projects shipped
10+
Happy clients
3+
Years building
100%
Client ownership
Trusted by founders & growing teams
Web Development✦
Mobile Apps✦
AI / ML✦
Gen AI✦
Oracle APEX✦
UI / UX Design✦
SEO✦
Content✦
Web Development✦
Mobile Apps✦
AI / ML✦
Gen AI✦
Oracle APEX✦
UI / UX Design✦
SEO✦
Content✦
Selected work
Recent Work
Marketing sites, SaaS products, and live platforms we designed, built, and shipped.
sponsifyrmedia.com
Live
Media Platform
Sponsifyr
jobs.approot.in
Live
Job Board
Jobs Platform
codecompiler.approot.in
Live
Developer Tool
Code Compiler
brain-beads-academy.vercel.app
Live
Educational
Brain Beads Academy
hidenothin.com
Live
Web App
Hidenothin
flufexconnect.com
Live
Marketing
Flufex Connect
yoski.in
Live
Aurvedic Products
Yoski
uniedd.com
Live
Musical Platform
Uniedd
theaaryan.com
Live
Live Mandi Rates
Theaaryan
Open source
Tools & extensions
Packages and developer tools we've published to the community.
npmjs.com
Live
NPM Package
ts-boilerplate
marketplace.visualstudio.com
Live
VS Code Extension
Vs Code Extension
chromewebstore.google.com
Live
Chrome Extension
Save Links
Low-code
APEX builds
Rapid Oracle APEX applications delivered for real workflows.
oracleapex.com
Live
Blogging
Blog Website
oracleapex.com
Live
Expense Tracker
Expense Tracker
OUR PROCESS · STEP 1
Discovery
We learn about your company, vision & goals and understand your target audience and their requirements.
Who we are
A senior studio built for real results
We're a small, senior team focused on outcomes over hand-waving. We design and build clean, performant products that clarify your value and move your metrics.
Turnaround
3–6 weeks
Senior team
100% ownership
Focus
Outcomes, not hype
What we doCapabilities built
Capabilities built
for ambitious teams
Web, mobile, AI, SEO, and automation — from first concept to launch for marketing and product teams.
01
Web Development
Modern, fast, accessible websites and web apps built with Next.js and clean architecture.
02Mobile Development
Cross-platform apps with smooth UX and reliable performance on every device.
03AI / ML & GenAI
Chat, summarization, search and personalization features wired into your product.
04Oracle APEX
Rapid low-code business applications on Oracle Database with PL/SQL.
05SEO & Growth
Technical SEO, metadata, sitemaps, and on-page work so marketing pages rank and convert.
06Content & Copy
Clear, compelling copy that explains your value and turns visitors into customers.
Everyday automationSlack, WhatsApp, mail
Slack, WhatsApp, mail
on autopilot
Simple flows for daily work. When something happens, the right people get notified automatically.
Trigger
Form · CRM · Calendar
Approot
Automation hub
Slack
Team alerts
Client messages
Auto replies
Built into client products
Real-time runs clients ask for first
Leads, paid orders, and bookings — wired so the user and the team both hear about it in seconds.
Live product runs
RealtimeWhat most clients ship first
Enquiry submitted on the client site
Capture
Form on site
CRM
Lead saved
Sales ping
User welcome
Event log
run #1840
0.0sForm received — Priya, +91 •••• 4821
01
Pick a trigger
A new form, a booked call, a CRM update, or anything that happens in your day-to-day work.
02
Choose the channel
Slack for the team, WhatsApp for clients, email for confirmations — or all three.
03
We wire it up
Messages and mail fire on their own. No copy-paste, no forgotten follow-ups.
Our tech stack
Built with modern tools
A battle-tested toolkit we reach for to ship fast, scalable, and maintainable products.
Frontend
11 tools
React
Next.js
Angular
TypeScript
JavaScript
HTML
CSS
Tailwind
Sass
Bootstrap
shadcn/uiBackend & Languages
08 tools
Node.js
Express
Python
Django
Flask
Java
Socket.io
SolidityDatabases
06 tools
MongoDB
PostgreSQL
SQL
SQLite
Prisma
FirebaseCloud, DevOps & Tools
08 tools
AWS
Git
GitHub
Linux
Postman
Cloudinary
EmailJS
NumPyClient words
Proof over promises
Approot delivered exactly what we needed: speed, polish, and a site that actually converts.
FAQWhat marketing teams
What marketing teams
usually ask first
Straight answers on websites, SEO, automation, timelines, and how we work.
What does Approot build for marketing and product teams?+
We design and ship marketing websites, product web apps, mobile apps, SEO landing pages, and day-to-day automations such as Slack alerts, WhatsApp updates, and triggered email. The work is built so leads, orders, and bookings flow without extra manual follow-up.
Do you include SEO when you build a website?+
Yes. New sites ship with clean metadata, Open Graph tags, a sitemap, fast Core Web Vitals-minded pages, and on-page structure marketing teams need to rank for service and product searches.
Can you automate Slack, WhatsApp, and email for our product?+
Yes. Typical first flows are new lead to CRM plus WhatsApp and welcome mail, paid order to invoice plus ops Slack, and new booking to confirmation mail plus team reminder.
How long does a typical website or MVP take?+
Most marketing sites and focused product MVPs ship in about 3–6 weeks, depending on scope. You get weekly updates and own the codebase.
Do you work with startups and brands outside India?+
Yes. Approot is a remote freelance studio. We work with founders, marketers, and product teams in India and internationally.
How do we start a project?+
Email admin@approot.in or use the contact form with your goals, timeline, and links. We reply within 1–2 business days with next steps and a quote.
Let's talkGot a project
Got a project
in mind?
Tell us what you're building. We'll reply within 1–2 business days with next steps.
Get in touch
Let's build something great
Tell us about your goals. We'll reply within 1–2 business days.
- Product & marketing websites
- SEO landing pages that can rank
- Slack, WhatsApp & email automation
- Front-end & full-stack engineering